MetaSystems structures its focus group research to take complete advantage of what is learned from the group(s) in order to determine the form of your most effective case story, through the methods detailed in Eric's books, Persuasive Communication: Twenty-five Years of Teaching Lawyers and Facts Can't Speak for Themselves: Reveal the Stories that Give Facts Their Meaning.

Whether aided by focus group research, or developed without it, a plan for the presentation of your case can have as much impact on your success as effective discovery in the case's development. Once the research has revealed the components that will build the best story of your case, the primary aim of our case presentation planning is to determine how to present that story in its best possible way, no matter who is listening to and making decisions about it. Few attorneys actually invest anywhere near the same amount of time, energy and resources in planning to deliver a case story they've invested so much in to develop – which is a shame, because the very best developed case can be killed for the decision makers by a poorly planned and/or poorly delivered presentation, regardless of how strong its legal merits may be. The reality of legal decision making is perceptions, and you must be able to manage them effectively.

Whether or not you use a focus group to inform your case's presentation plan, the plan itself is mandatory, and the earlier its developed the better. In most civil cases, since mediators, adjusters clients and opposing counsel all are more likely than jurors to be your audience, waiting until trial approaches to have and use your presentation plan is a big mistake. For a case presentation plan that you can actually put into action, click here or call (734) 397-8042.